Plans have been approved to improve and enhance Tenbury Wells town centre for the next ten years.
The ambitious plans were approved on Tuesday by Malvern Hills District Council's Executive Committee.
The council will spend the cash on refurbishing shop fronts, improving parking and signage as well tackling the flow of traffic.
The plans were formed following a consultation which took place between September 2021 and January 2022, the consultation captured the views of more than 1,500 businesses, residents and visitors.
Other organisations across the district played a key role in its development, including town councils, local district and county council members, local businesses, community and voluntary organisations and the Council will work with them on individual projects to secure delivery.
Funding for individual projects will come from the Levelling Up Fund, Councils Economic Recovery Reserve, the UK Shared Prosperity Fund and will seek to lever in external contributions wherever possible.
Cllr Daniel Walton, Portfolio Holder for Economic Development and Tourism at Malvern Hills District Council, said: "Our town centres play an increasingly important role in the economic and community life of the Malvern Hills district. The Covid-19 pandemic has had a significant impact on the high street, and there is a need for revitalisation, regeneration and re-purposing of our town centres.
"Improvements will not only benefit residents and visitors, but also encourage engagement and use by the wider community. These plans, together with strong partnership working will ensure our towns continue to thrive now and in the future."